Meet The Farmers
Genuine Origin
Genuine Origin sources coffee from its sister companies who have mills and export operations across the globe. Through this network of sister companies, Genuine Origin connects independent farmers and farming communities to roasters throughout the US. This enables farmers to receive more recognition and funds for their coffee. For roasters, this means a higher level of coffee trace-ability, sustainability and consistency.
Additionally, Genuine Origin's sister companies have their own farm sustainability program that teaches farmers best practices with a goal to achieve higher-quality coffees and ensure farmer profitability.
Ronaldo Azzi
A passionate family of coffee growers from Minas Gerais, they are dedicated to the production of extremely high-quality Brazilian specialty coffees. The family does not depend on any external facilities enabling them to focus on quality and maximum traceability back to their farm. It is a truly integrated model without any supply chain intermediaries.
After years of experimentation with conventional processing methods, they have pioneered alternative and innovative processing methods that are not only sustainably viable for the environment but are ushering in a new era for coffee that is produced throughout Brazil. These methods include the honey process, eco washed coffees under controlled fermentation, and raised African drying beds.
Estela Londono
Abira is a proud Colombian coffee producer based out of a small town called Salgar. Thanks to their international team of seasoned professionals, they boast a large network of personal relationships with producers around the country. With their high level of traceability, roasters know everything about the coffees and families that produced the beans.
The Salgar Region has been a top producer of Colombia’s specialty coffee for decades. With their ideal climate conditions, the scenic coffee farms produce smooth-bodied brews, infusing a piece of the valley into every cup they fill.
Scott Merle
La Minita is a coffee estate located in the picturesque landscape of the Tarrazu region in central Costa Rica. The coffee produced from this farm is considered by experts to be among the very best in the world. As the flagship farm, La Minita’s reputation and renown constantly drive them to match its excellence in all coffee endeavors.
Deeply rooted in the soil of Costa Rica, everything they do revolves around quality. With direct origin ties and extensive farming and milling knowledge, they bring you some of the finest specialty coffees in the world.
Guillermo Menendez Family Farm
The Santa Barbara Bourbon comes from a generational family farm that focuses on quality that can be tasted. They pay close attention to elevation, climate and temperature to change the flavor of each crop. They pride themselves in being chemical-free and only produce pure and natural coffees that are unique and flavorful for their customers.
Heyes Yeheyes
Heyes Yeheyes wanted to serve the large coffee farming community in Ethiopia by marketing their products directly to small and medium size roasters in the United States. He established relationships with Ethiopian coffee farmers enabling him to source quality coffees while benefiting the coffee farmers. Heyes built an exporting company in Ethiopia and importing company in the United States in order to control the whole supply chain and pay the small-scale farmers more at origin.
Tony Castro
La Joya coffee comes from a family run farm that produces great coffee. In addition, they focus on providing a stable income for the workers and their families and being a contributing factor in a better economy in the Honduran rural area. Profits from the farm continue to support a girl’s orphanage in Honduras.